BILLBOARD PROJECT #1 / CULTURAL LEADERSHIP CONVERSATION INITIATOR

Commissioned by THE CORIOLIS EFFECT as part of the 2012 REGIONAL ARTS CONFERENCE / KUMUWUKI, GOOLWA

Over 3 weeks, seven billboards each with the question – WANT TO KNOW MORE ABOUT CULTURAL LEADERSHIP?  were located around the suburban streets of Goolwa. Playing off the current phenomenon in Australian where sales agents visibly align themselves as community minded members, BILLBOARD PROJECT #1 aims to similarly position Goolwa residents as contemporary cultural advocates. Comprising of an individual image of a local citizen, their name and number, this project offered the opportunity for the public to call and talk with them on the topic. By reframing civic engagement as an active and shared responsibility through the familiar code of billboard advertising, this project sought to ignite and generate within the community a discussion around cultural leadership and in turn to the future of Goolwa itself.

BILLBOARD PROJECT #1 / CULTURAL LEADERSHIP CONVERSATION INITIATOR was visible 24 hours at various locations throughout Goolwa.

The Coriolis Effect – was a unique long term investigation and experimentation by Live Arts organisation Punctum & Country Arts SA bringing together 10 artists from across Australia to explore live arts and civic engagement in regional settings.